The question kept coming back: « Jean-Marc, what do you see for AI advertising in the next 5 years? » a
After 3 beers and a lot of debate, here are my 5 predictions for 2030 (spoiler: they didn’t all agree):
- Real-time creative AI « Impossible! » said Sophie. Yet, briefs of 3 weeks are a thing of the past. AI will adapt creations in real time according to the context. Coca-Cola is already testing this approach with visuals that change according to temperature.
- Native immersive advertising Marc was skeptical, but AI will automatically place your products in video content, series, games. No more negotiating with producers – the integration will be seamless.
- Emotional predictive targeting There, Thomas got it: « You mean it will know I want chocolate before I do? » Exactly. Out goes demographic targeting, in comes the anticipation of future emotional needs.
- ⚡ 100% automated creations « Are the creatives going to lose their jobs? » No, they will evolve. AI will handle from insight to distribution, but will still need human creative direction. Google Ads is already testing this approach.
- AI becomes a consumer The twist that made Claire jump: AI will no longer only help to sell… it will become the main buyer via personal agents. Game changer total.a
Well, leaving the restaurant, we were still debating about the #4…
Which camp would you have been in?
To dig into the topic :
- Real-time study: https://www.thinkwithgoogle.com/marketing-strategies/automation/
- Predictive purchasing: https://www.amazon.science/blog/
- Evolution of programmatic: https://digiday.com/media/programmatic-advertising-ai/
